The corporate history of William Hill dates back to 1934, when the bookmaker company was founded. Much later William Hill started to develop some other products like poker and casino. Being originally a british company, it is located in Gibraltar now due to the tax issues in the UK. You will feel the rich experience of the company once you enter the website. First thing you pay attention is always the design – the calm patterns of blue, simple structure, highly intelligible interface. This a website an industry leader should have. You get a feeling that it was made by punters for punters.
William Hill Bonus Offers
- £25 free registration bonus: just enter the promo code F25 in an appropriate window during the initial registration to claim a bonus that will repeat the amount of your first bet up to £25. Some countries are not illegible for this offer (Romania, Slovenia, Serbia, Belarus, Ukraine, Latvia, Portugal, Georgia, Moldova, China, Taiwan, Burkina Faso)
- 100% bonus of your first deposit up to £100 (minimum deposit is £5)
Betting Coverage and Odds
While William Hill is famous for its soccer coverage, when it comes to margins, basketball is one of the top sports out there. The profit margin for basketball betting is one of the lowest in the industry at 3.3%, which make William Hill a place that any basketball punter must have an account on. The betting coverage for basketball might not be as broad as for football and tennis, but the odds quality is still remarkable. They offer the traditional set of odds formats: decimal, fractional and American.
The selection of Live-bet events is worth mentioning as well. William Hill has its own streaming TV service that allows you to watch and bet on an event as it happens. Apart from football and basketball, it is available for numerous other sports. If you are interested in horse racing, William Hill also provides the live streaming for this, which is not widely available at many sportsbooks.
William Hill – the Bottom Line
Top quality bets, very low basketball betting profit margin, nice and light design – William Hill is an industry leader that is well worth it especially if you bet on basketball often.